I agree storytelling is primal–Consider how far back it goes. I would say even before language. The cave paintings aren’t still life they tell a story. One even after all these years we still study, Then the saga keepers, the balladeers and the minstrels– all telling us a story. Our language even makes a distinction between the “guy who likes to tell stories and the raconteur.
My hubby will read a book and if he likes he must tell me right then – snippets. and I’ll say–“so it is a well-written book?” Many times the answer is “not at all” In his view story is all but well-worded book with no plot is nothing.”